Close your eyes. Think “jeans.” Now open. They were 501 Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

The original blue jeans

Our signature straight fit

A blank canvas for customization and self-expression

Made with non-stretch denim

Style # 005013648

100% Cotton

Imported